Monitor all the important metrics on a single dashboard.
Track internal goals and monitor their progress against KPI's.
Automate & schedule reports view important metrics with a simple command.
Communicate with context without leaving the application by tagging users.
Identify revenue sources, reduce churn and increase retention quickly.
Empower your marketing team with insanely powerful real-time reports.
Automate sales reports and make it easy to track the entire customer lifecycle.
Get more tips and insights about analytics, KPI dashboard, SaaS metrics and GTM tech stack.
Dive deep into performance analytics and understand how to use dashboards using pre-built templates and resources.
A low-down on everything you need to know about KPIs for each function and get cracking.
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Learn A-Z about GTM engine that powers sales, marketing and customer success to devise successful go-to-market strategies.
Dataflo’s intuitive dashboard designed specifically for marketing teams helps you make your GTM OS efficient.
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Learn about 100+ metric definitions and their applications.
The conversion rate measures the number of visitors who become customers or leads.
Average CPC is the average amount paid for each click on your ad generated by a keyword you choose.
Deals won are when a lead has reached the end of their purchase cycle and they are been closed.
Ad Impression is how often your ad has been shown on the user's web page.
CTR by campaign is the number of users exposed to an ad divided by the number of users who clicked on it.
Cost per conversion refers to the cost of getting a new customer or turning a lead into an actual sale
Users are the people who visit your website, this can be used to track the popularity of your website
Ad Impression by campaign is how many times your ad appeared on the Google Ad network for a particular campaign.
Monthly Recurring Revenue refers to a business's average monthly revenue from its active customers.
Website traffic is the number of visitors a website gets during a specific period of time.
Multiple email opens refers to the situation in which a recipient opens a message more than once.
Pageviews are the number of times your website's pages have been viewed by a user.
Cost per conversion is the ratio of total amount spent on the Ad campaign to total number of conversions
Average CPC by campaign is the amount paid for each click on your advertisement generated by a keyword.
The total amount you are spending on a particular advertising campaign on Google Ad network.
Leads are potential buyers generated by different methods, such as advertisements, websites, or other campaigns
It is the total amount you are spending on your advertising campaigns on Google Ad network.
Organic new users are the total number of new users from organic channels.
when a user clicks on an ad and follows the call to action you specify is called conversion by campaign.
A bounce rate is a single page session where the user leaves by visiting only one page.
Engagement rate is the percentage of users who interact with your content.
A lead source is the origin of a potential customer's interest in a company's products or services.
Cost per thousand impressions is the ratio of total cost of the ad campaign to the total impressions multiplied by 1000.
Ad Click happens when a user sees your online advertisement and decides to click it.
Session is defined as the period of the time a user is active on your site or app.
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