Average CPC by Campaign

Average CPC or Average cost per click is the amount paid for each click on your advertisement generated by the keyword of your choice in the time frame chosen by you. 

Average CPC by campaign is calculated by dividing the total cost of your campaign by the total number of clicks generated.

Cost per click by campaign directly affects the profitability of your campaign. Therefore the  campaign manager is always on the lookout for lowering the Average CPC while maintaining quality visits.

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