Website traffic is the number of visitors a website gets during a specific period of time.

Multiple email opens refers to the situation in which a recipient opens a message more than once.

Pageviews are the number of times your website's pages have been viewed by a user.

Cost per conversion is the ratio of total amount spent on the Ad campaign to total number of conversions

Average CPC by campaign is the amount paid for each click on your advertisement generated by a keyword.

The total amount you are spending on a particular advertising campaign on Google Ad network.

Leads are potential buyers generated by different methods, such as advertisements, websites, or other campaigns

It is the total amount you are spending on your advertising campaigns on Google Ad network.

Organic new users are the total number of new users from organic channels.

when a user clicks on an ad and follows the call to action you specify is called conversion by campaign.

A bounce rate is a single page session where the user leaves by visiting only one page.

Engagement rate is the percentage of users who interact with your content.

A lead source is the origin of a potential customer's interest in a company's products or services.

Cost per thousand impressions is the ratio of total cost of the ad campaign to the total impressions multiplied by 1000.

Ad Click happens when a user sees your online advertisement and decides to click it.

Session is defined as the period of the time a user is active on your site or app.