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Track internal goals and monitor their progress against KPI's.
Automate & schedule reports view important metrics with a simple command.
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Learn about 100+ metric definitions and their applications.
Tweet impressions are also known as the number of times a tweet has been viewed on Twitter.
Emails sent is a measurement of the number of emails sent during a campaign or over a period of time.
The average position represents the average ranking for a set of keywords in Google search results.
Unique visitors on LinkedIn are individuals who visit LinkedIn pages or profiles for the first time within a particular timeframe.
An individual or company recently following a LinkedIn page is called a new follower.
A tweet is a short message that anyone can post on Twitter. It's limited to 280 characters and includes text, images, or GIFs.
"Likes" are used on Twitter to express appreciation for tweets.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
Click-to-open rate (CTOR) is a metric used in email marketing to measure how many people open your emails.
Trial signups refer to the number of individuals or businesses who sign up for a free trial of a product or service.
Customer Acquisition Cost (CAC) is the total cost incurred by a business to acquire a new customer.
The traffic-to-lead ratio is a metric that measures the percentage of website visitors who convert into leads.
Marketing Qualified Lead (MQL) is a lead that has shown interest in a company's product or service.
An SQL is a sales prospect who is ready to be converted into an active customer by the sales team.
Customer churn refers to when customers cease doing business with a company or stop using its products or services.
CAC Payback Period calculates the time it takes for a company to recover the costs incurred in acquiring a new customer.
Time on page provides insights into the engagement levels of website visitors and the effectiveness of website content.
Average session duration measures the average amount of time users spend on a website during a single visit.
The email deliverability rate is a measurement of the success of email campaigns in reaching their intended audience.
Email unsubscribers are people who have chosen to opt out of receiving your email communications.
The email response rate is the percentage of people who reply to your emails.
Email Campaign ROI is a measure of profitability for an email marketing campaign.
Subscriber list growth rate is a measure of how quickly a company's email or subscriber list is growing.
The follower growth rate in Instagram refers to the number of new followers gained per day.
The number of social posts refers to the total number of posts published on a social media platform.
A mention is when someone includes another user's username or handle in their post or comment.
View-through conversion (VTC) describe a conversion that occurs after a user sees an ad but does not click on it.
Quality Score is a way for Google Ads to measure how well your ad campaign is performing.
Cost Per Click (CPC) is the amount an advertiser pays when someone clicks on one of their ads.
ROAS (return on ad spend) is an important metric advertisers use to determine which channels and campaigns are most effective in driving revenue.
Impression share measures how often people see your ads among all the impressions on a search engine result page.
Facebook uses the Facebook Ads Relevance Score to measure the relevance and effectiveness of an ad to its target audience.
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