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Website Traffic is the most basic and important KPI for a company - it tells how many users visit your website at any given time period.
Page load speeds refer to the time it takes to load and display the entire content of a web page for the website visitors.
Time on Page refers to how many minutes (or) seconds visitors spend on an average on your page before exiting.
New vs. Old visitors is a metric that tells you how the number of new users compare against recurring visitors on your site at any given time period.
