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Are you looking for ways to enhance LinkedIn video performance and wondering how you stack up against the competition?
A report by Linkedin revealed that video content on the platform is shared 20 times more frequently than any other type of content.
That said, with video content rapidly gaining in popularity, it's high time to pay attention to how well our videos are performing on this professional platform.
But how can you be sure that your LinkedIn videos are genuinely making a difference?
Considering the immense potential for engagement, it's essential for marketers to grasp the significance of LinkedIn video view rate benchmarks and discover ways to optimize them.
In this guide, we'll explore what LinkedIn Video View Rate Benchmark is, why it's crucial to measure it, and how to measure it effectively.
We'll also dive into average LinkedIn Video View Rate Benchmarks and learn the best practices for improving your video view rates.
LinkedIn Video View Rate (VVR) benchmark refers to the average percentage of views that a video receives on the platform compared to its reach.
To grasp how the LinkedIn Video View Rate is determined, we should first understand that a video view on LinkedIn is defined as a minimum of 3 seconds.
In simpler terms, if a user scrolls through their Newsfeed and a video appears on their screen for at least 3 seconds, this counts as a single video view.
Here's how to calculate Video View Rate on LinkedIn:
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Profile Video View Rate (VVR) = Average of all Post VVRs during the given time interval (e.g., last month)
Several factors, such as the content, target audience, and industry., can affect the LinkedIn Video View Rate.
Social marketers often emphasize the importance of making the first few seconds of a video engaging and interesting to encourage users to continue watching.
Focusing on the initial moments of your videos, you can increase your video view rate and watch time, leading to better overall performance on the platform.
Interested to learn more about Linkedin metrics? Check out our MetricsBase, your all-in-one destination for learning all about LinkedIn metrics.
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Understanding LinkedIn video view rates on metrics can help you evaluate the effectiveness of your video content and optimize your marketing strategies. Let's explore some key reasons why tracking video view rates on LinkedIn is crucial for marketers:
Assessing engagement: Video view rates are a reliable indicator of how well your content resonates with your audience. A higher view rate suggests that your videos capture users' attention and encourage them to engage with your content.
Optimizing video marketing budget: Measuring video view rates allows you to utilize your marketing budget more efficiently. Identifying high-performing content and underperforming videos can adjust your spending to focus on promoting content that delivers the best results.
Benchmarking performance: Comparing your video view rates to industry benchmarks allows you to gauge your performance relative to competitors and peers. This information can be invaluable in setting realistic goals and understanding where you stand in the market.
Adjusting content strategy: Analyzing your video view rates can reveal patterns and preferences in your audience's behavior, helping you tailor your content strategy to better cater to their interests and expectations.
Driving conversions: Video content with high view rates is more likely to drive conversions, as it demonstrates that your audience is interested in what you have to say. Optimizing your video content to increase the view rate can improve the chances of converting viewers into leads.
Measuring video view rates on LinkedIn is critical to evaluating and improving your video marketing efforts. Monitoring these metrics closely allows you to lets you ensure that your content is engaging, relevant, and effective in driving the desired outcomes for your business.
According to the recent analysis report by Social Status, the average LinkedIn video view rate benchmark is 12.27%.
Let’s have a look at the steps to accurately measure your video view rate and compare it to industry benchmarks.
Step 1: Access your LinkedIn analytics.
Navigate to your LinkedIn Company Page and click the "Analytics" tab. This section will provide you with insights into your page's performance, including reach, engagement, and video views.
Step 2: Calculate Post Video View Rate
Identify the video posts you want to analyze and note the number of 3-second video views and reach for each post. Use the following formula to calculate Post VVR:
Post VVR = (3-second Video Views) / Reach
Step 3: Compare with industry benchmarks
Once you've calculated your Post Video View Rate, compare it to the industry benchmarks you've chosen. This approach will help you understand how well your content is performing relative to your competitors and uncover opportunities for improvement.
Keep in mind that several factors can affect the LinkedIn Video View Rate, such as content, target audience, and your product’s industry.
Boosting your LinkedIn Video View Rates is essential for maximizing engagement and reach. Here are some effective best practices to help you achieve better results.
People generally have limited attention spans, especially on social media platforms.
Focus on delivering your core message within the first few seconds of your video. Craft engaging content that provides value to your audience while keeping it concise.
Aim for an optimal video length tailored to your target audience and content type.
Creating compelling videos that effectively convey your message in a short timeframe can increase the likelihood of viewers watching your content to the end. This approach not only helps improve your video view rates but also ensures clear and efficient communication of your message to your audience.
Many users prefer watching videos with the sound off, particularly, when they are in public or noisy environments.
Adding captions to your videos ensures that your message reaches a broader audience, regardless of their audio preferences, which can lead to higher engagement rates.
Captions also have the advantage of improving your video's SEO, as search engines can index the text, potentially increasing your content's visibility in search results.
High-quality visuals are more likely to grab users' attention and encourage them to watch your content.
Ensure your videos are well-lit, clear, and properly framed to maintain a professional appearance.
Pay attention to the audio quality, which is the most crucial part of your video.
The audio should be crisp and clear to keep your viewers engaged throughout the video.
Encourage viewers to act after watching your video by including a clear, single, compelling call-to-action (CTA).
A CTA can be anything from visiting your website, signing up for a newsletter, or engaging with your content through likes, comments, and shares.
Make sure your CTA is relevant, persuasive, and easy to follow.
Cross-promoting your video content on other social media platforms can help expand your reach and increase your LinkedIn Video View Rates.
Tailor your posts to each platform's specific guidelines and audience preferences for maximum effectiveness. For instance, use platform-specific hashtags, tag relevant users or companies, and optimize your video format and thumbnail for each platform.
And consider repurposing your video content into different formats to cater to diverse audience preferences. For example, you can create short clips or GIFs for Twitter, vertical videos for Instagram Stories, and longer cuts for YouTube.
Monitor your video performance using LinkedIn's analytics tools to gather insights and data on video view rates.
LinkedIn offers built-in analytics for tracking video performance; however, integrating with tools like Dataflo can offer even more in-depth insights.
With Dataflo, you gain access to an all-in-one LinkedIn Page Dashboard, enabling you to compare historical data and analyze trends. This offers a more transparent view of your business's key metrics.
Dataflo also facilitates integration with Slack, simplifying the reporting process and delivering real-time notifications when there are notable changes in your metrics.
Trying out various video formats and styles is a great way to identify what resonates best with your audience and keeps them engaged.
Consider testing formats such as how-to videos, where you can share tutorials or step-by-step guides that provide valuable information and showcase your expertise in your industry.
You can conduct interviews with industry leaders, influencers, or even your own team members, sharing insights and valuable perspectives, which can offer a fresh and engaging way to connect to your audience.
Try implementing these best practices and continuously evaluate your video performance. You can significantly improve your LinkedIn Video View Rates and achieve better results from your video marketing efforts.
Achieving success with LinkedIn Video View Rate Benchmarks goes beyond simply tracking metrics. It requires marketers to be strategic and creative in their approach to content creation and promotion. Implementing the best practices discussed in this guide allows for crafting memorable video experiences that capture your audience's attention and foster meaningful engagement.
Taking advantage of analytics tools like Dataflo's LinkedIn Page Dashboard lets you dive deeper into your performance metrics and uncover growth opportunities.
With Dataflo, you can streamline your marketing process, monitor your key metrics in real-time and get report cards on Slack, and integrate with various business applications, providing you with a comprehensive understanding of your business in a single dashboard.
Keep an open mind for experimenting with emerging trends and techniques that resonate with your audience. Staying informed with new trends and embracing change—you will be well-equipped to create compelling, results-driven content that resonates with your audience and achieve lasting success in your marketing efforts.
Pravinan is a physicist turned writer who's currently wearing the marketer's hat. A tech enthusiast by nature and an avid non-fiction books reader, he loves to explore the world around him and always keep learning new things. When he's not working on his latest project, he likes to spend his time writing Tamil poetry or finding out more about organic farming.
