An organic new user is a website visitor who is visiting your website for the first time through search results and is initiating a new session. They could come from unpaid search results on search engines such as Google, Yahoo, or Bing. Organic new users are a critical measure of brand awareness and new business opportunities. It is a tell-tale sign that your business can grow revenue through your website’s organic ranking in a SERP (Search Engine Results Page).
A new user, on the other hand, could also be someone who visited your website by clicking on a paid advertisement, co-marketing effort, links in referral websites, social media, or even email newsletters. Basically, their traffic originates from efforts that are not organic in nature.
Difference between users and new users in google analytics
Google tracking snippet uses cookies that your website collects from the traffic to segment them as users and new users. If the cookie is absent, then the website visitor is segmented as a new user. This could happen in the case of returning website visitors who could have cleared their cookies which makes the tracking snippet segment them as new users. If the cookie is present, the opposite happens — the website visitor is segmented as a returning user.
It is important to note that 53 percent of all trackable website traffic comes from organic search. An organic website visitor has a high chance of becoming a lead who might become a paying customer down the road. Therefore it is necessary to track organic new users regularly.
How to track organic new users in Google Analytics?
Google Analytics offers a straightforward way to observe your website traffic by sources and user segments. To analyze organic new users, follow these steps:
Head to Acquisition -> All Traffic -> Channels
Under Channels, click on Organic. It is necessary to create a channel grouping for Organic in order to view this metric.
The new user column in the resultant screen indicates organic new users to the website or specific landing pages.
You can also refer to the line chart above the table for a quick overview of organic new user growth. The visualization can be changed to reflect day-wise, week-wise, or month-wise views by clicking on the top right corner of chart
On the top left of the line chart, you can also choose to compare organic new user growth with any other metric for comparison. This could be sessions, bounce rate, average session duration, etc.
How to track organic new users in Google Analytics 4?
To analyze organic new users in Google Analytics 4, follow these steps:
Go to reports > Acquisition > User Acquisition
It is necessary to type ‘Organic’ in the search bar under user acquisition to filter out organic users.
After that select ‘First user source/medium’ below the search bar to filter the new organic user from the source.
Once that is done, you will be able to view the statistics on new users coming from different search engines.
For a quick overview of organic new user growth, you can also refer to the line chart above the table. When you click on the top right corner of the chart, you can change the visualization to reflect a day-by-day, week-by-week, or month-by-month view.
Conclusion
Thus we know Google Analytics straightforwardly doesn’t allow you to view the organic new user in a simple way, it requires multiple clicks, and analyzing them takes time, so it is always better to visualize metrics in tools like Dataflo which aggregates and presents the data in a single place without switching between different screens.
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Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.
Get your metric right inside your slack workspace.
Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.
Get your metric right inside your slack workspace.
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