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Learn about 100+ metric definitions and their applications.
The conversion rate measures the number of visitors who become customers or leads.
Average CPC is the average amount paid for each click on your ad generated by a keyword you choose.
Deals won are when a lead has reached the end of their purchase cycle and they are been closed.
Ad Impression is how often your ad has been shown on the user's web page.
CTR by campaign is the number of users exposed to an ad divided by the number of users who clicked on it.
Cost per conversion refers to the cost of getting a new customer or turning a lead into an actual sale
Users are the people who visit your website, this can be used to track the popularity of your website
Ad Impression by campaign is how many times your ad appeared on the Google Ad network for a particular campaign.
Monthly Recurring Revenue refers to a business's average monthly revenue from its active customers.
Tweet impressions are also known as the number of times a tweet has been viewed on Twitter.
Emails sent is a measurement of the number of emails sent during a campaign or over a period of time.
The average position represents the average ranking for a set of keywords in Google search results.
Unique visitors on LinkedIn are individuals who visit LinkedIn pages or profiles for the first time within a particular timeframe.
An individual or company recently following a LinkedIn page is called a new follower.
A tweet is a short message that anyone can post on Twitter. It's limited to 280 characters and includes text, images, or GIFs.
"Likes" are used on Twitter to express appreciation for tweets.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
Click-to-open rate (CTOR) is a metric used in email marketing to measure how many people open your emails.
Trial signups refer to the number of individuals or businesses who sign up for a free trial of a product or service.
Customer Acquisition Cost (CAC) is the total cost incurred by a business to acquire a new customer.
The traffic-to-lead ratio is a metric that measures the percentage of website visitors who convert into leads.
Marketing Qualified Lead (MQL) is a lead that has shown interest in a company's product or service.
An SQL is a sales prospect who is ready to be converted into an active customer by the sales team.
Customer churn refers to when customers cease doing business with a company or stop using its products or services.
CAC Payback Period calculates the time it takes for a company to recover the costs incurred in acquiring a new customer.
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